NADA roundup!

Between partying on the skydeck of the 55^th floor of the Palms Casino, being blown-away by The Beatles LOVE Cirque Du Soleil show and checking out the seemingly endless number of vendor products and services available in the exhibit hall, I managed to squeeze in six very engaging University Workshops while attending this year’s NADA Convention Study Tour in Las Vegas, Nevada.

Topics included online marketing, social media, mobile marketing and new technologies.

THERE’S ONLY ONE LOUISA

In the unpredictability of automotive business, who can you turn to in uncertain times? Who can you count on to steer you clear from danger, harness your success and fend off your villainous competitors?

Before you reach for your Batman-style spotlight into the sky… call Louisa Hayton- Salefest’s superstar Account Manager!

The lady with a lion’s heart, our clients love Louisa’s dedication, hard-work and wicked sense of humour.

SOMETHING’S HAPPENING TO ME AT MY DESK…

… It happens at least ten times a day, and it fills me with such elation, that I sometimes struggle to stifle my excitement. Much of it is a visual sensation, but the satisfaction runs much deeper than pure aesthetics. In the intimate interactions that occur, I’m made promises, exposed to new ideas and information and sometimes, yes, I’m even serenaded. All this occurs with minimal input from my end, I literally sit back and enjoy. The mostly hidden truth is that there’s a fountain of untapped pleasure to be gained from subscribing, and frankly, I’m surprised more aren’t taking part.

I am talking of course, about e-Zines.

PPSR HAS GOT YOU COVERED

In a move that will affect dealers that sell used cars across the nation, a new Personal Property Security Register (PPSR) will soon come into play and change the way consumers buy cars.

Replacing the state-operated Register of Encumbered Vehicles (REVS) and Vehicle Securities Register (VSR), the new system will begin on January 31.

New Year, New You

Don’t you just hate New Year resolutions?

Regardless of how determined you are to stick to them, very few of us do. I’m told however, that if you write them down you have a better chance of making them happen…

REMARKABLE RICHARD

Set deep in the arteries of the Salefest headquarters is the design studio, the hub that’s responsible for most of the company’s creative content and innovation.

Contrary to the old advertising stereotypes, our creative suite isn’t garnished with psychedelic wallpaper, circus performers and a bar fridge with unlimited supplies.

THE MAGIC MILLION

It seems the automotive industry is awash with grim news, poor figures and a perpetually bleak outlook for the future. One simple fact however, stands out among the tirade of sour news that seems to circle the industry, and that’s the official sales figure for 2011 – 1,008,437.

Last year was the fourth time in the past five years where over one million cars found their way into Aussie homes, a terrific achievement considering the challenges that last year presented manufacturers and dealers.

CATCH THE LEAD

As the internet continues to pave the way for the future of just about everything, least of all advertising, the importance of not just keeping up but catching the lead is greater than ever.

Traditionally press advertising led directly to phone calls to the dealer; now the internet acts as a middle man, allowing prospective buyers to research and have no need for immediate dealer contact to snap up the deal.

SALEFEST SURVIVES ANOTHER CHRISTMAS …PARTY

December means a lot of things to the Salefest headquarters.

Unlike other offices where the festive season brings with it a decreased work load, extended boozy lunches and a universal ‘switch off’ of employee work ethic – we roll up our sleeves and sweat it out like next year is the end of the world, (which apparently it is).

DON’T BE DECEIVED

I was browsing through a local catalogue of business ads the other day and stumbled upon this beauty.

Looking at it briefly, it seems like a fairly standard ad, and quite typical of the publication in which it appears. It’s informative and ultimately underwhelming.